Continuation of Typography Essentials for logos and websites
In our blog 'Design Essentials – Typefaces' we talked about the use of serif and sans serif, and the differences between typeface styles. Now we want to expand on that topic and talk about effective typography, and choosing typefaces for web.
Just like bad designs, bad typography can turn clients away from your website.
It is important in web design to review the font you choose as much as possible, especially for Windows. Fonts need to be compatible across different browsers and screen resolutions. There are a few sites that allow users to preview font in different sizes before you purchase them; www.myfonts.com, www.dafont.com and www.fontfonter.com to name a couple.
Decorative typefaces may look good as a header, but when shrunk down, the details can get lost or overcrowded. This is why it is essential to test different sizes of the font before you use it throughout your website. That way you know exactly what some people might be seeing when viewing with a smaller screen.
Another thing to consider when choosing a typeface is the height or size difference between the letters. It is very hard to read a large body of text that is squished or has no difference between heights. For example:

In large sizes they are both easy to read, but if you can imagine the first typeface in smaller sizes and used throughout a whole webpage it would take you longer to work out the letters as opposed to the second typeface.
Choosing the right font is important in all design areas, whether its web design or logo design. A vital part of design is to research what is already out there and what has been used or overused. Knowing what your competitors are using allows you to break away and stand out.
We mentioned in a previous blog that Helvetica is one of the most used typefaces in the world. Sometimes industries will stick to the same font types, especially Helvetica, because it is clean, simple and has a range of weights (light, condensed, heavy, bold, etc).
In the motor vehicle industry, Toyota, Jeep, BMW, Kawasaki and even Harley Davidson all use the Helvetica typeface (to name a few). While it does have it's benefits, always remember to keep things fresh and interesting, especially when it comes to your competition. There are many other typefaces that can reflect your business, from funky to clean and professional all you have to do is look a little further!
Contact Zise in Darwin to find out what we can do for your logo or website, or contact us online at 08-8947 4485.