Mascots are a highly useful element of branding as they enable the viewer to understand what it is your company has to offer. A good mascot design will represent the company image, so it is important to think about what type of mascot most demonstrates your service, products and/or ideas.
Depending on how complicated or detailed the mascot needs to be, we will usually create the image as a vector. This way clients can resize and reuse the image without any hassles.
To start with, we get a general idea of the character that is wanted (a human, animal or anything in between) and what it should symbolise, and we begin with 2-3 sketches.
In this case, the company specifically wanted a bull with a cowboy hat and a rope. It needed to be simple enough to print on a shirt, but also to incorporate into a logo design. The initial sketches are very rough as this enables the client to make suggestions without the artist having to spend a lot of time on something that might not get used.
Sometimes the client might combine ideas from each sketch, or they might pick one without wanting any changes. We encourage our clients to put forth their suggestions in the sketch stage as much as possible so they will be 100% happy with the end result.
Similarly, our illustration process starts off with the same amount of sketches and is then finished off in Photoshop as bitmap image. This allows for much more complicated figures and colour, however bitmaps cannot be enlarged in the same way a vector image can be.
When deciding which format to use, consider what the image will be used for, and if it is for one use only. A vector image can be easily resized without losing any details, so it is easy to incorporate into other designs. A bitmap will lose quality if it is resized and is usually used for posters, or web.
Sometimes a client will ask for a change, and then decide that they preferred how it was before. We are happy to make these changes but we strongly encourage customers to inform us of any major changes they would like before we get to the colouring stage.
In these vector examples, flat colours have been used in order to keep things simplified. The more shading we put in, the more detailed the image looks. This isn’t necessary for all mascot designs as oftentimes simplicity is key.
If you would like to find out more about our Mascot, Logo or Character Designs, feel free to contact us and get a free qoute!